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Three founders are tapped for the first cohort in the new Maesa Magic Incubator program designed for early-stage brands.
October 4, 2023
By: Christine Esposito
Editor-in-Chief
In July, Maesa announced a new incubator for early-stage brands in the beauty and wellness category. The fast-growing company behind Hairitage, Flower and Kristin Ess wanted to provide assistance to underrepresented voices in beauty and wellness to build successful brands from “concept to aisle.” Officials put out a call for beauty and wellness CPG startups that were pre-launch or had less than $100K in sales to date. Maesa would offer three spots in the Maesa Magic Incubator. The winners ...
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